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Your Brand Upgrade
Your Marketing Partner That Feels Internal
Our Services
Branding & Design
Your brand deserves more than a logo. We craft bold, strategic visual identities that set you apart and make your message unmistakable—from logos and color palettes to full-scale brand systems.
Digital Marketing
Get seen by the right people.
From social media campaigns to email marketing flows, we help you show up consistently and convert attention into results—without selling your soul.
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Strategy & Consulting
We don’t just design—we guide. Think of us as your behind-the-scenes business partner, helping you clarify your offer, refine your goals, and get where you're going, faster and smarter.
Content Creation
From branded graphics to custom photo and video content, we create visuals and copy that stop the scroll. Your voice, your vibe—dialed all the way in.
How We Work
How We Work
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You Don’t Need Marketing—
Until You Do.
The Story of White Lighter
Who We Are
Who We Are
Founded by Madison Carbaugh & Kinlee Barron
We’re a freelancer and a former head of marketing who ditched the red tape to build White Lighter Collective. We learned the rules, so we know exactly which ones to break. We don’t do safe. We don’t follow the script. We take your boldest ideas and turn them into assets that work harder…so you don’t have to!
Our Clients
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Industries
Apparel
We work with apparel brands to build online stores, launch collections, and reach both direct customers and retail partners through strategic marketing and advertising.
Construction
SEO, website development & design, and social media support for commercial and residential construction businesses—built to highlight craftsmanship and drive visibility.
Real-Estate
We help real estate professionals attract buyers and sellers through strategic marketing, social media, automations, and print. From Follow Up Boss integrations to consistent brand visibility, we build systems that support long-term growth.
Start-Ups
We design logos, build brand kits, and develop websites that give startups the structure and clarity they need to launch with confidence.
Agriculture
We help agriculture brands reach producers, partners, and customers through website design, SEO, social media, and marketing systems built for long-term growth.
Spread the Rumors
A few words from our clients. See client stories for more.
“White Lighter Collective made me feel like I had an in-house creative team, not just an agency. They asked the right questions, moved fast, and turned my scattered ideas into something refined and wildly original.”
Monique Taylor,
Startup Founder
“I’ve worked with a lot of marketers who either understand design or strategy—not both. These two get it. Kinlee’s eye for detail paired with Madison’s strategic brain? Unreal. My business has never looked sharper.”
Dannielle Reyes,
Boutique Owner
“Madison and Kinlee didn’t just give my brand a facelift—they gave it a backbone. Every visual, every word, every click now feels like it belongs. Working with White Lighter Collective leveled me up”
Bethany Hillson,
Creative Director