What We Do
We help small businesses stand out and scale through branding, design, and marketing that balance strategy with creativity. Whether you’re building from scratch or refining what exists, we bring clarity, intention, and bold execution— meeting you where you are and taking you where you want to go.
Digital marketing | Branding | Design | Website | Strategy | Consulting | Content Creation | White Lighter Collective
You Don’t Need Marketing—
Until You Do.
You’ve put in the work. Built something real. But even the best products, services, or ideas can stay invisible without the right message behind them. That’s where we come in.
Marketing isn’t about chasing trends or adding fluff—it’s about clarity, intention, and bold execution. It’s how great ideas get the recognition (and results) they deserve.
Because good marketing isn’t a luxury—
it’s a growth engine.
And the right brand? It doesn’t just look good. It works hard.
Our Services
AMPLIFY YOUR BRAND WITH CREATIVE STRATEGIES
Branding & Design
Your brand deserves more than a logo.
We craft bold, strategic visual identities that set you apart and make your message unmistakable—from logos and color palettes to full-scale brand systems.
UNLEASHING MARKETING POTENTIAL IN THE DIGITAL AGE
Who We Are
Founded by Madison Carbaugh & Kinlee Barron
We’re a freelancer and a former head of marketing who ditched the red tape to build White Lighter Collective. We learned the rules, so we know exactly which ones to break. We don’t do safe. We don’t follow the script. We take your boldest ideas and turn them into assets that work harder…so you don’t have to!
Behind the Name: White Lighter Collective
Some say the white lighter curse is just a myth—an omen of disruption, rebellion, and creative energy that refuses to be tamed. Others know it as a symbol of transformation, a spark that ignites something bigger than itself.
White Lighter Collective was built on that spark. We believe in the power of contradiction—the tension between refinement and rebellion, strategy and spontaneity, legacy and innovation. We make juxtaposition work, turning bold ideas into brands that stand out, stand up, and stand the test of time.
Because the ones who change the game? They don’t follow the rules. They rewrite them.
For the well-mannered iconoclast.
WHITE LIGHTER COLLECTIVE
where vision becomes voice & design becomes infrastructure
WHAT OUR CLIENTS ARE SAYING
Inspiring Success Stories
Bethany Hill
Creative Director
“Madison and Kinlee didn’t just give my brand a facelift—they gave it a backbone. Every visual, every word, every click now feels like it belongs. Working with White Lighter Collective leveled me up”
Daniel Reyes
Boutique Owner
“I’ve worked with a lot of marketers who either understand design or strategy—not both. These two get it. Kinlee’s eye for detail paired with Madison’s strategic brain? Unreal. My business has never looked sharper.”
Monique Taylor
Startup Founder
“White Lighter Collective made me feel like I had an in-house creative team, not just an agency. They asked the right questions, moved fast, and turned my scattered ideas into something refined and wildly original.”
READY TO IGNITE YOUR BRAND?
LET'S GET STARTED