Who We Are

Founded by Madison Carbaugh & Kinlee Barron

We’re a freelancer and a former head of marketing who ditched the red tape to build White Lighter Collective. We learned the rules, so we know exactly which ones to break. We don’t do safe. We don’t follow the script. We take your boldest ideas and turn them into assets that work harder…so you don’t have to!

Our Team

Madison Carbaugh

Partner

Madison is the strategic force behind White Lighter Collective — the clarity, the control, and the red pen every bold idea needs. As CEO and co-founder, she brings sharp thinking and structure to WLC’s untamed creative energy, cutting through noise and turning chaos into direction. With a background in marketing leadership, Madison builds systems that don’t just look good on paper; they drive real results. Precise, thoughtful, and unafraid to challenge the rules, she ensures every word, design, and campaign delivers with intention and impact.

Kinlee Barron

Partner

Kinlee is the unapologetic creative force behind White Lighter Collective — the spark, the storm, and the wild card brands call when they’re ready to stand out. As CCO and co-founder, she brings bold ideas to life through disruptive design and strategic storytelling, turning “what ifs” into executions that actually get noticed. Kinlee doesn’t do safe or forgettable; she builds brand identities that are loud, smart, and impossible to ignore. She leads with instinct, originality, and an unfiltered creative lens that pushes brands beyond what’s expected and into what’s remembered.

Behind Our Name:
White Lighter Collective

Some say the white lighter curse is just a myth—an omen of disruption, rebellion, and creative energy that refuses to be tamed. Others know it as a symbol of transformation, a spark that ignites something bigger than itself.

White Lighter Collective was built on that spark. We believe in the power of contradiction—the tension between refinement and rebellion, strategy and spontaneity, legacy and innovation. We make juxtaposition work, turning bold ideas into brands that stand out, stand up, and stand the test of time.

Because the ones who change the game? They don’t follow the rules. They rewrite them.

"For the well-mannered iconoclast."

Our Approach

We don’t believe in throwing ideas at the wall and hoping something sticks. Every move we make is intentional, rooted in strategy, and backed by research. Before we design, write, or launch anything, we take the time to understand your industry, your audience, and how your business works. Effective marketing starts with clarity, not guesswork.

We operate like an in-house marketing team, not a detached vendor. That means we think alongside you, plan with your goals in mind, and build systems that support real growth. From brand strategy to execution, our work is designed to fit into your business seamlessly and scale with it.

Efficiency and communication matter to us. We work quickly, stay organized, and keep you informed every step of the way. No overcomplication, no unnecessary fluff — just smart, well-executed marketing that moves your business forward.